About Aurelle
A female-founded hair care house built on salon expertise, clean science and the belief that great hair shouldn't need an appointment.
Our story
Founded by a colourist, for every woman who's left a salon wishing it lasted longer.
After fifteen years behind the chair in Paris and Dublin, Aoife Marchetti knew the secret to beautiful hair wasn't the appointment — it was what happened in the weeks after.
So she created Aurelle: salon-grade formulas, clean ingredients and colour that keeps its shine at home. Every product is developed with our studio colourists and tested on real hair, never on animals.
— Aoife Marchetti, Founder
- years in the salon
- 15
- years in the salon
- saw shinier hair in 2 weeks
- 98%
- saw shinier hair in 2 weeks
- vegan & cruelty-free
- 100%
- vegan & cruelty-free
Our values
Salon-grade
Every formula is developed and tested with our studio colourists on real clients.
Clean & kind
Vegan, cruelty-free, and free from sulphates, parabens and silicones that weigh hair down.
Made to last
Bond-building technology protects colour and strength between appointments.
Considered packaging
Recyclable glass and aluminium, refills, and plastic-free shipping.
In the studio
Every Aurelle formula goes through months of development with our studio colourists in Dublin before it reaches you — on curls, coils, blondes, brunettes and everything in between.
10% off your first order
Get 10% off your first order, plus first access to new shades and colour tips from our studio.
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